The Real Story Behind Backlinks: Why Most Are Disregarded

The Real Story Behind Backlinks: Why Most Are Disregarded

Backlinks are essential for SEO, as we all know. They can significantly raise your site's ranks and assist Google in determining how authoritative it is. Here's the worst part, though: 90% of backlinks are ignored by Google. Indeed, you may spend all day constructing links and still lose out on a significant amount of SEO juice.

How do you ensure that the backlinks you are receiving are effective, and why does Google disregard so many of them? Let's solve the problem!

 

What does Google want from backlinks?

Before discussing the reasons behind Google's high link ignore rate, let's examine what Google is truly searching for in backlinks. It's important to have the correct links, not just any links.

1. Command

Google prefers backlinks from reliable websites. The strength of the backlink to a website increases with its authority. Gold is backlinks from reputable, well-known websites.

2. Pertinence

How relevant a backlink is to your website determines how strong it is. If you are an SEO company in Ernakulam, a link from a culinary blog won't help you much. Links from websites that are relevant to your industry are preferred by Google.

3. Credibility

Links from websites with a bad reputation for spam or poor content will be rejected by Google. Backlinks from dubious or unreliable websites won't help you.

4. Organic Positioning

When a backlink is organically included into content, Google loves it. Backlinks cannot be haphazardly inserted into irrelevant text. The bond must have a sense of belonging.

 

Why Ignore 90% of Backlinks on Google?

The specifics of why Google disregards so many backlinks will now be discussed.

1. Domains of poor quality

Backlinks from websites with low domain authority won't support your search engine optimisation efforts. The link doesn't have much weight if the website is full of spam or hasn't truly earned Google's confidence.

2. Superfluous Information

If your backlink's surrounding material has nothing to do with your company or sector, Google will not give it any thought. A local SEO company in Kochi, for instance, won't find much value in a link from a sports blog.

3. Links that are spam

Google is quite adept at identifying backlinks that are spam, particularly when they originate from low-quality directories or comment areas. They're most likely being disregarded if you're constructing links from sites like these.

4. Links that don't follow

Links with no follower don't give your website authority. They won't do much to improve your rankings, but they might still drive visitors to you. They don't affect the SEO of your website, according to Google.

5. Unusual Anchor Texts

Google won't appreciate it if your anchor text—the text that can be clicked in a link—is overflowing with keywords or doesn't flow naturally from the content. You may even get penalized for using excessively optimized anchor text.

 

Is it Still Important to Follow or Not Follow?

 

What Makes Them Different?

 

The links that truly pass SEO value and provide you with the desired ranking boost are to follow links. Conversely, no-follow links don't pass SEO juice. Although they have no direct effect on your results, they are nevertheless helpful for increasing traffic and brand awareness.

 

Will No Follow Links Still Be Important in 2025?

 

Yes, referral links are no longer useful. They are excellent for driving traffic and raising brand awareness, even if they have no direct effect on rankings. Therefore, don't completely ignore them. 

Google's Update on Link Spam

Google recently made significant changes to its algorithm, especially in relation to link spam. This indicates that Google's ability to identify malicious backlinks has improved. Therefore, if you want to see any meaningful impact, you'll need to pick up your game and concentrate on high-quality, organic backlinks.

How to Get Backlinks That Are Effective

After learning what Google is looking for, let's talk about how to get the backlinks that matter most.

1. Look for relevant, high-quality specialized links.

If you own an SEO company in Ernakulam, you want backlinks from other SEO experts, digital marketing blogs, or directories related to your sector. Look for links from websites related to your subject.

2. Visitor Articles

Guest blogging is the most straightforward way to get high-quality backlinks. Provide credible, relevant websites in your niche with a well-written guest post in return for a backlink.

3. Produce Content That Is Worth Links

Make material that is appealing to link to. Original research, case studies, infographics, and guides are all excellent choices. If your content is genuinely useful and insightful, other websites will link to it naturally.

Resources to Examine Your Backlinks

You can use a few tools to keep an eye on your backlink profile and ensure that your efforts are yielding results. The following are a few of the most widely used tools:

• Google Search Console – Free and easy-to-use tool for checking your backlinks.
   

• Ahrefs – Provides an in-depth look at your backlinks and domain authority.
   

• Semrush – A great alternative for checking your backlink profile and SEO health.

 

Let's Conclude

SEO still relies heavily on backlinks, but the most important thing is to focus on quality rather than quantity. Google's algorithms are more clever than ever and look for backlinks from reputable, high-quality websites that are relevant, authoritative, and natural. Google might potentially ignore irrelevant sources or spammy links. You will, however, get much better results if you focus on getting high-quality backlinks from relevant, trustworthy sources. As an SEO company in Kochi, it’s time to rethink your backlink strategy. Focus on quality, diversify your link profile, and always aim to build genuine, valuable links that will help you rank higher in search results.