LinkedIn Posts vs. LinkedIn Articles

LinkedIn Posts vs. LinkedIn Articles

Have you heard about LinkedIn? LinkedIn is an excellent place for professionals to link or connect and promote their products or works. If you are an individual professional, creating a great and bold LinkedIn presence can open new doors.

However, there is an important question: “Should you focus on LinkedIn posts or LinkedIn articles to capture more engagement?

Whether you are a business owner, a social media marketing agency in Kerala, or a content creator, it is vital to choose the proper type of LinkedIn content to get more attention.

Anyway, we have to be clear about both options to understand which one works better.

What is a LinkedIn post?

Basically, a LinkedIn post is a brief update that you share on your LinkedIn profile. It can be in the form of a document, video, text, photo, link, etc. These posts appear directly on your followers’ LinkedIn feeds. It will be great for getting quick likes, shares, and comments. For example: “Here are the six ideas that helped me to improve my productivity working from home.” And it should be simple, catchy, and short.

What is a LinkedIn article?

LinkedIn articles are similar to blogs. You can write content that consists of thousands of words with images, headings, and links. Generally, these articles show up under the ‘activity’ section of our profile. For example: “How Remote Work Is Varying the Future of the IT Industry in Kerala.”

What Makes More Engagement?

Now, it’s time to understand some major factors regarding LinkedIn posts and LinkedIn articles. Also, find which is better from the detailed information shown below.

1.     Easy to Follow

Most of us live in a busy world. Is it? So, we all scroll LinkedIn fast, mainly during our office breaks.

Articles are longer than posts. And readers have to spend more time reading articles. While posts can be easier to read and simple to comprehend.

• The Best One: LinkedIn Posts

2.     Engagement Metrics

The majority of the studies reveal that

·       Posts obtain extra views, comments, and likes.

·        Articles obtain lower interaction if your content or topic is truly interesting.

 

So, which will be the best here in the case of engagement metrics?

• Whether your objective is to reach engagement quickly, posts are the best.

• Whether your objective is long-term impact and depth, articles are the best.

3.     Thought Leadership

If your aim is to create professional esteem and reveal exact knowledge, articles are best. Accordingly, it provides a space to clarify content or ideas, express a clear opinion, and share research.

• The Best One: LinkedIn Articles

4.     Visibility

Generally, LinkedIn posts are shown directly on users' feeds. If you post an interesting thing, you will get more likes, comments, and shares quickly. Otherwise, LinkedIn articles will not receive the same attention as posts. Generally, readers want to find articles through external links or searches.

• The Best One: LinkedIn Posts

5.     Search Value

Precisely, Google indexes every LinkedIn article. Therefore, if someone searches for a specific topic that you wrote about, your article might appear on search engines.

• The Best One: LinkedIn Articles

6.     Frequency of Publishing

In fact, articles need more time to write and edit. So, the majority of the writers or professionals do not write it daily.

But posts are easier to finish and can be done many times in a week.

• The Best One: LinkedIn Posts

What Do Experts Say?

Most of the social media experts say that both posts and articles are best. A social media marketing agency in Kerala has been using both LinkedIn posts and articles. Consequently, they could increase their client engagement.

Mainly, the purpose of their posts is

·       Event announcements

·       Fast updates

·       Tricks and tips

·       Client success stories

   The purpose of their article is

·       Industry insights

·       Thought leadership

·       Detailed case studies

 

Pro Tips to Increase Engagement on LinkedIn

If you use posts or articles, you have to be aware of some tips to increase engagement on LinkedIn.

1. Begin with a hook.

The starting must be attractive and bold, using two lines. You must ensure that the reader will click on “see more.”

2.     Include questions at the end.

You need to add questions at the end of your articles or posts. For that purpose, it promotes conversations and comments.

3.     Write for humans instead of robots.

You have to ensure that your languages are clear and understandable quickly. Mainly, use short paragraphs to capture more attention.

4.     Add hashtags.

You need to add 3-5 hashtags to increase its views and marketing.

5.     Add emojis.

Emojis always have a friendly tone for readers. So, use it.

Which one should you select?

Are you still confused about what to choose? Understand it from below as a quick guide.

·       Build Long-Term Authority - LinkedIn Article

·       Visibility - LinkedIn Post

·       Share Updates - LinkedIn Post

·       Quick engagement - LinkedIn Post

·       Display Clear Knowledge - LinkedIn Article

·       Searching on Google - LinkedIn Article

Conclusion

Finally, have you got the answer to your confusion? Whatever, there is nothing that fits for each answer. Is it? Basically, both LinkedIn Articles and Posts have the same values. But you can choose any one according to your goal or purpose. Whether you need to show your expertise, you must try writing articles. Otherwise, if you want quick engagement, you must choose posts.

However, if you are a business or social media marketing agency in Kerala, include both posts and articles. Here, you can use articles to create authority, and you can use posts to make connections.

So, choose the right thing according to your right aim. Start your writing and posting to build professional and digital prestige through LinkedIn.