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Mantra's creative content writing team has curated these blogs to provide you with an understanding of the latest trends & updates on the digital marketing landscape. Reading these blogs helps to explore more information on the constantly changing world of digital marketing

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AI Took Over the Studio: The New Era of Smart Video Production
AI Took Over the Studio: The New Era of Smart Video Production

For decades, video production required heavy cameras and long editing sessions. A film crew looked like a small army. Writers, directors, editors, and sound engineers collaborated to tell stories. Today, a quiet revolution is taking place in studios everywhere. A new team member has arrived. This one doesn’t eat, sleep, or run out of ideas.

 
SEO for Global Websites: Getting in Touch with People All Over the World
SEO for Global Websites: Getting in Touch with People All Over the World

It's exciting to expand your business beyond its borders, but a website that speaks two languages isn't enough to reach customers all over the world online. In a world where most things are done online, how well you optimize for search engines in different regions of the world will affect how easy it is for people to find you in international markets.

 
The Power of a Single Reel: Turning Viewers into True Believers
The Power of a Single Reel: Turning Viewers into True Believers

Our fingers move fast up, up, and up again until something suddenly makes them stop.  One scroll and one swipe can determine a brand's presence in our modern marketing. That’s how the short videos or reels become the heart of modern marketing.   Usually, they are fast, emotional, and help turn first-time viewers into customers, sometimes within seconds. It’s really amazing to know that over 200 billion reels are played daily through Instagram and Facebook!  Viewers watch and scroll it daily, including each of us.

How to verify your Google Business Profile without a postcard in 2025
How to verify your Google Business Profile without a postcard in 2025

Verifying your Google Business Profile is crucial for local businesses to increase their online visibility. In 2025, Google introduced new verification methods that don't require a postcard, making it easier for businesses to get verified.

A digital marketing agency in Kerala can assist businesses in navigating this process. Online business verification is a critical step in establishing a strong online presence.

With the new verification methods, businesses can now verify their Google Business Profile more efficiently. This development is particularly beneficial for local businesses looking to enhance their visibility in search results.

Key Takeaways

  • Google has introduced new verification methods for Google Business Profile in 2025.

  • Verifying your Google Business Profile is essential for online visibility..

  • Online business verification enhances local search visibility.

  • New verification methods eliminate the need for postcard verification.

Next-Gen Marketing: How AI is Shaping 2025 Performance
Next-Gen Marketing: How AI is Shaping 2025 Performance

Now, we are in 2025, the era where AI drives performance marketing like never before. Businesses are investing in result-oriented promotions instead of just spending on ads. This transformation is quite curious. Is it?

Moreover, AI-driven auto-bidding is truly revolutionizing today.  Due to this revolution, artificial intelligence has reshaped the way businesses advertise online. Basically, from Google Ads to Meta campaigns, AI is now making faster and smarter decisions than humans have ever been able to.

Every business seeks an effective way and support from the best performance marketing agency in Kerala to bring more results. Read the article to get a complete picture of performance marketing and the AI auto-bidding revolution.

 
IS SEO A REAL HERO?
IS SEO A REAL HERO?

Patience is very rare today, especially in the case of online. A few extra seconds of loading time can make a visitor lose interest, hit the back button, and move on to your competitor. That’s why your website performance matters the most. The speed of your website has an effect on everything, from how high it ranks in search engines to how users utilize it. We can help you with that because we are one of the best SEO companies in Kerala. Google often likes pages that load quickly. We can help you become Google's finest partner. But what does that truly mean? Let's have a look.

Reels That Get Noticed: SEO Strategies for Instagram Videos
Reels That Get Noticed: SEO Strategies for Instagram Videos

Today, Instagram is a trending platform. Instagram Reels are our favorite ones. Absolutely, we all became part of watching reels every day.

Due to its higher popularity, many businesses, brands, and creators have been engaging with Reels. Short videos have the power to reach thousands of people within minutes. Actually, there is no need for more followers to get your video reach. However, just posting a Reel is not enough. You have to optimize your Reels so that they are discoverable by the right viewers. That’s why Reels SEO emerges.

Whether you are running a business or a social media marketing agency in Kerala, read this article to learn how to optimize your Reels and boost their reach.

 
Branding 2025: Building Trust, Loyalty, and Lasting Customer Impressions
Branding 2025: Building Trust, Loyalty, and Lasting Customer Impressions

Haven’t you ever been surprised that customers are waiting for a new product from their favourite brands? Yes, that is called trust and loyalty in branding. How can we create such trust in our brand? 

 
Are Developers Becoming Designers in the No-Code & AI Era
Are Developers Becoming Designers in the No-Code & AI Era

In recent years, web development has been reshaped into a more comfortable way. Do you know? Now we can develop websites without spending more hours due to the emergence of no-code and AI platforms. In fact, we don’t need strong coding knowledge to create attractive websites.

 
Which is better for editing videos: artificial intelligence or human creativity?
Which is better for editing videos: artificial intelligence or human creativity?

The field of video editing has been changing quickly. Ten years ago, meticulous transition planning, audio synchronization, and film alignment and editing needed a lot of work in front of advanced technology. Artificial intelligence (AI) is gaining popularity in today's market since it can quickly edit, color-grade, add subtitles, and even create whole video drafts in a fraction of the time. The question this raises is whether artificial intelligence (AI) is harming or altering the creative process. As we shall see below, the reality is a bit more complex than is often talked about.

 
Want to Go Viral? Crack the Code with A/B Testing on social media.
Want to Go Viral? Crack the Code with A/B Testing on social media.

We are living in a digital world. We scroll at least one social media platform daily and post images or videos. Right?

However, there is a big challenge in making the post viral. That’s why the relevance of A/B testing arises quickly in this digital world.  

 
GEO vs. SEO: Which One Prevails in Google’s AI-Driven Future?
GEO vs. SEO: Which One Prevails in Google’s AI-Driven Future?

The manner in which individuals seek information online is evolving more rapidly than ever before. For years, Search Engine Optimization (SEO) has been the go-to method for gaining visibility. However, a new contender has emerged: GEO (Generative Engine Optimization). With Google’s AI-enhanced search influencing the future, companies everywhere are questioning whether SEO will endure or if GEO will dominate. 

 

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